The ETF wins the ‘Oscars’ of communications
Year/Date: 08/04/2011
The European Training Foundation (ETF) has won the 2011 Gold Quill Award of the International Association of Business Communicators (IABC). This leading association for communication professionals recognised the ETF’s innovative programme of activities 'Social media for social inclusion' during the European Year for Combating Poverty and Social Exclusion in 2010.
This is the first time a prestigious Gold Quill, the ‘Oscar’ of communications, has been given to an agency of the European Union.
'We are grateful and very proud of this recognition, which is a great achievement for the entire organisation, because it involved staff across all functions and new audiences beyond our traditional partners,' says Bent Sørensen, Head of ETF Communication.
The ETF will receive the Gold Quill Award at a ceremony in San Diego, USA, on 13 June 2011. In addition, the 'Social media for social inclusion' was awarded the EuroComm 2011 Emerald Award at an event in Turin on 7 April.
The use of social media offered the opportunity to extend the duration, reach and impact of two institutional conferences of the ETF: “Women & Work” (7-8 March 2010) in Turin and “Promoting Social Inclusion” (2-3 December 2010) at the European Parliament in Brussels.
Through blogs and intensive social media activities on Twitter, Facebook and Youtube, the ETF added a strong online dimension to both events.
'We gained the access to hundreds of voices on the ground that helped us understand the actual needs of our partner countries; we engaged with online influencers on their terms and we helped individuals committed to social inclusion to connect with decision makers and opinion leaders,' says Bent Sørensen.
Internally, at the ETF, the activities demonstrated that social media can widen the outreach in individual countries and that it is an innovative way to listen to stakeholders, to collect content for institutional events, and event select speakers for conferences.
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International Association of Business Communicators
Topics
Lifelong learning
Put simply, lifelong learning means that people can – and should have the opportunity to – learn throughout their lives.
Equality in education
Across the world, certain groups of people are still hard pressed to get the most out of their education and training system.
Education and business
Partnership between the worlds of work and education is a process that is set to become an integral part of how we go about developing education.
Employment
“Employment”: a better guidance contributes to broader economic and social well-being by easing the functioning of labour markets.
Skills recognition
Making qualifications transparent and easily readable, even across international frontiers, is a high priority for the ETF.
School and teacher development
Teachers are a critical factor in education reforms. The ETF takes therefore the role of schools and teachers seriously throughout its work.
Key competences
Focusing on key competences is one of the surest ways of keeping education and training relevant in a fast-changing environment.
Projects
ETF Tweeters
RT @etfeuropa: Beyond #Tahrir: Jobless & Voiceless http://t.co/nwsnJmBx New report draws attention to #Arab #youth's silent majority #etfPosted on 14th February
Analytical Framework for Vocational #Education and Training System Reviews http://t.co/slOmgQ7p #ETF TORINO PROCESSPosted on 13th February
CEU main topics for February http://t.co/0weU4fv4 Employment council on 17/2 #etf #yamPosted on 10th February- University of York to set up institute to educate journalists about innovation in #education http://t.co/kUpFlN3M #etfskoolPosted on 10th February
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