Education and Media: a partnership for progress

The publication is a follow-up to a seminar on the role of the media in the distribution of education and training news organised by the ETF. Journalists and communication professionals from the World Association of Newspaper, the European Broadcasting Union, Aljazeera, the Jerusalem Post and other international media companies, newspapers, and associations from both EU Members States and neighbouring countries attended the seminar to discuss better ways of promoting education and training news in the print, broadcast and digital media. The handbook highlights ways of using media as an educational tool, proposes measures for better cooperation between journalists and education and training professionals and suggests more effective methods to engage audiences through the news at hand.